About
I love my Smartphone and for better or worse, it’s embedded in life. They blur the lines between work and play and whilst I wouldn't have it otherwise, I find myself needing more. I need to access critical information and act on alerts important to me, be it family, work related or a Whatsapp message I can’t ignore. I don’t need FarmVille alerts, group messages or irrelevant notifications. Getting to Midday with more than 50% battery without switching off functionality I get value from, seems the impossible. Imagine a service that curates alerts, delivering only critical information, saving the rest for later? Imagine the impact on battery life and data usage? Call it business productivity, reducing non-critical information and keeping staff focused or resource management for users like me. It’s all these things. Apps changed our lives, but did we get more than we bargained for? Imagine reaping the benefits of Apps that make a real difference to our day, minus the excess noise?